Social Media Strategy Social Media Strategy

Achieving the maximum, also with social media at Jeroen van den Boogaard Makelaars

Part of our extensive sales strategy are the various social networks. We are active on all major social networks and are therefore the most active real estate agent on social media in Haarlemmermeer. More than 10.4 million Dutch people use social media every day. There is therefore an increasing chance that your future buyer can also be found on social media. Through an advanced measuring pixel on our website, the budgets of our social media campaigns are optimally utilized and your home also enjoys optimal exposure on the various social networks. With our innovative and proven social media strategy we reach as many potential buyers as possible within the target group. Independent research shows that more reach will lead to the best sales results. Our experience confirms this assumption.


Our social media strategy consists of two components: paid advertisements and a content strategy. We would of course be happy to explain both parts in more detail.

Paid advertising

Did you know that more than a quarter of people looking to buy a home are not registered with well-known housing portals? This means that we can reach this group more effectively in addition to the usual channels. To achieve this, our website's listing section uses advanced analytics software to identify the demographics of people viewing your home. We then create tailored ads targeting these specific groups that match your property. It's no wonder that Facebook recognizes us for having the highest quality and relevance scores in the market for our ads.

Content strategy

In addition to a good paid advertising strategy, a content strategy is also essential. What do we mean by that? We provide more context or content to your home through our content strategy. We naturally provide the most accurate picture of your home as possible. But you as a seller can make this house a home by providing more context. We publish this context on our website and an intranet web page that you can also publish on social media.


For example, what can you think about? Upload that one photo of the sunrise from your home. Indicate on the map where parking is convenient or other aspects that make your home and neighborhood so attractive; you can add all this! This also creates more reach, which will lead to better sales results. We are the first real estate agent in the area to optimize our social media campaigns with this innovative tool using 1260 features.


In short: do you want to sell your house with maximum reach and under optimal conditions? Then you are in the right place at Jeroen van den Boogaard Makelaars.

Follow us on social media

Would you like to be the first to know about homes that will soon come on the market? Be sure to follow our previews on Facebook, Instagram, and Twitter. And of course, you will also find thorough information about our entire housing offering there.

Fast and effective

When we sell your home, we put it in the spotlight online and offline with our own website and brochure, premium ranking on Funda and a lot of attention via social media. Even before your house is officially for sale, we place a triggering preview and optimized advertisements on our social media. If your house is officially listed on our site and on Funda, we have often already gathered several interested parties.


Jeroen van den Boogaard Estate Agents

Best performing real estate agent in Haarlemmermeer

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